British Fashion Awards 2011. Review.

Now I'm back to Oslo from London. And though all newspapers and blogers have already told about this ceremony, I chose to wait a bit in order to give inside information on the event.

On Monday 28th of November me and my girls got all dressed up, heeled up and arrived to Savoy Theater. Fortunatelly we had good seats and separate entrance, so we didn't have to stay in a long queue.

We were followed up to our seats, got goodiebags and a glass of champagne and just chilled out a bit checking out other ladies outfits. And trust me, it was a lot to pay attention to! Beautiful evening designer gowns, marvelous cocktail dresses, gorgeous pumps and so many different styles! It's like the whole London fashion industry put on their best and enjoyed showing off! :) Very nice!

The ceremony itself was pretty short. It took just 1 hour to give away all the prizes.
Hosted by presents George Lamb and Lauren Laverne, the ceremony saw the best of the British and international fashion industries joined by a glamorous line-up of guests and presenters, including BFC Ambassador Samantha Cameron, Kate Moss, Victoria Beckham, Kate Hudson, Colin Firth, Olivia Palermo, Josephine de la Baume, Marc Jacobs, Lady Amanda Harlech and Alexa Chung.

 Sarah Burton for Alexander McQueen is the winner of The British Fashion Awards esteemed ‘Designer of the Year’ award 2011. Burton’s creative direction at Alexander McQueen has allowed McQueen’s legacy to live on while still giving her own twist of creative genius to a collection that has outshone its rivals on and off the catwalk.

The ‘New Establishment Award’ was introduced this year to recognise a particular movement in British fashion that is taking the industry by storm.  The inaugural winner is Christopher Kane whose visionary designs for his own label continue to lead trends globally, become must haves for any fashion credible shoot and essentials for all fashion collectors.  


The ‘Red Carpet ’ award went to many celebrities favourite this year, Stella McCartney, recognising the quantity and quality of her designs worn on the red carpet, creating global awareness in the media.

It was funny how Kate Hudson presented Stella. When Kate was only 21 y.o. and was nominated for one of the Hollywood awards, Stella offered her to make a dress for the Red Carpet back then. After that ceremony Kate woke up the next morning with a terrible hangover and decided to check the press. To her horror she found out that her dress was one of the worst ones. She immediatelly called Stella and got the following answer from her: 'Don't worry, babe! I think it was your hair!' :)))) So they laught and since then bacame a good friends. Video is here

Victoria Beckham was the recipient of the ‘Designer Brand’ award. Her business has  focused growth strategy with each new product range receiving media praise and achieving high levels of sell through.  She is her own customer and this insight has created a label with many loyal followers across the globe.

It was cool to see her in real life, because she is completelly different from her pics. When she got up on the stage and Marc Jacobs gave her her prize, she was so overwhelmed, thanked her parents who were there and her family, her team and all the fans. Seems like a standard thing to do, but she did it with an honest feeling of gratitude. Real woman with real emotions. You can see the video of her here 

Amanda, who was there with us managed to take a pic with Victoria :) Happy happy!

 Marc Jacobs is so stylish! Met him and Stella on the way to the smoking corner outside the Savoy hotel.


Stella Tennant collected the ‘Model’ award, her timeless beauty has seen her feature in numerous shows, covers, editorials and major campaigns which this year included Zara, Reed Krakoff, Etro, Chanel and Celine.

The hotly contested ‘Accessory Designer of the Year’ recipient was Charlotte Dellal for her footwear label Charlotte Olympia which is inspired by the glamour of the 40s and 50s. Super hot and stylish diva! Video is here 

The Savoy Hotel is gorgeous! Stylish english luxury in all its glory. The dinner was delightfull and the service was on top!

Here are some more pics from that evening.

Next year London will be the host fpr OL 2012 and BFA 2012 ceremony is promised to be more exciting then this year! Oooh, I'm going to be there then! :)

Sources: 
google.com
spletnik.ru
florentineblogg.wordpress.com

Rosemount and Costume Awards design competition 2012.

I LOVE design competitions! Simply love them!

This time the Australian wine house Rosemount and norwegian fashion magazine Costume cooperate for a design project to find the best dress inspired by Rosemount wine bottle and their wines, of course.

 They have organized this contest already twice and this January 2012 they are going to celebrate a new design talent during the Costume Fashion Awards. 


The judges are:

Vanessa Rudjord
Chief-editor in Costume

Charlotte Thorstvedt
Model and DJ

Silje Pedersen
Fashion blogger and fashion chief in KK

Katrin Juvet
Rosemount

Åsa Stenerhag
Designer, Filippa K i Stockholm

The task is to create an evening dress inspired by the Rosemount label geometric lines
combined with the wine's soft and harmonious style.
The winner will receive a one-week internship in Filippa K's design studio in Stockholm. This will be a
unique opportunity for young designers to make contacts and gain valuable industry experience.

Plus media coverage, but I think the most exciting is actually a chance to work with Filippa K team and gain the nesseccary fashion experience.

I, of course, made a couple of dresses and sent them to Rosemount. So I cross my fingers! :)

No matter who wins, the best part for me is taking actually part in the process.

To see more designs and to vote click here


The deadline is tomorrow 15th of November, so I wish good luck to all those who take their chances! :)

British Fashion Awards 2011!

It really feels like forever since I've wrote something here!.. Too much to do at ESMOD besides my own business. Tailoring classes take all my energy. But it's totally worth it as Rakel, our tutor is a super proff! :)

Anyway, I'm very excited now as I was invited to British Fashion Awards 2011 Ceremony in London at the end of November and it's just awesome! I'm really looking forward to get some inspiration from this trip, to see London, all its vintage markets; the biggest art fair which is going to be there as we are; to get to know new people, make some usefull connections, but mostly important is to be a part of this great fashion ceremony! It starts at Savoy Restaurant following by the ceremony at the Savoy Theatre and after party.

This year nominees are:

Sarah Burton for Alexander McQueen, Christopher Kane and Erdem in the category Designer of the Year.

In the category  Emerging Talent Award /Ready-to-Wear/ these talented people are nominated:

J.W. Anderson, Mary Katrantzou and Peter Pilotto. I personally vote for Mary Katrantzou for her amasing work with prints. I think she is one of the best print proffs these days in fashion industry. Have a look:

 Mary's design signatures are: “A hyperrealist aesthetic, bold graphics and industrial jewellery."

She was awarded NEWGEN sponsorship for six seasons (spring/summer 2009 - autumn/winter 2011).

And of course Designer Brand of the year with the following nominees:

Victoria Beckham, Stella McCartny and Tom Ford. 

 

And for you guys to have sweet dreams, here are some ad pics from Tom Fords men perfume. Enjoy! :)

Sources: www.britishfashionawards.com

 

Pretty Charlotte in my retro style!

Jøss! It's been a month since I wrote my last note here. The whole month at school with a lot of homework (!), drawing, clipping, glueing, Adobe programs, sewing, OMG!

But now it's time to give some new info on our brand.

As I mentioned before, we had a photoshoot with Charlotte Thorstvedt as a model wearing some cool clothing from different clothing brands. 

I suggested my Barbara skirt suit from my s/s 2010 and it looked really good on Charlotte!

Check it out! :)

Photo and MUA: Rolf-Ørjan Høgset.

Clothing: NADIA SVENSSON.

Back to school it is!..

Summer is over and I'm back to school.

We all were pleasantly surprised to see that we got bigger class rooms, some extra materials, goodie bags even (!) when we got back to ESMOD after our summer break.

They also made some interior changes which are both nice and inspiring as these actually some students work hanging on the walls now.

I'm totally ready for this new year at school with all new fashion competitions from Truimph and Jean Paul, St. Catherine costume party, etc.

So welcome back to school my ESMOD crew! :)

Dress and wool oversized sweater: NADIA SVENSSON

Shoes: NELLY

Bag: ZARA

Belt: vintage from EBAY

Russian Fashion Week and me.

As the expreience grows, your potential and goals grow too.

Full of energy and new ideas after the presenting my 1st collection and finding some buyers for it, I wanted to continue creating and working on my clothing line.

My next move was to show the new collection (by that time) a/w 2010 on some popular fashion week in order to attract both PR and media attention and hopefully some buyers.

Buyers are damn important in this business! You can create whatever you like and say that you own a clothing brand, but it's actually important to SELL as well.

So I thought why not Russian Fashion Week - the biggest and the most media covered fashion week in the Eastern Europe.

I must say I didn't regret doint it at all! The RFW's team (now Mercedes-Benz Fashion Week Russia) was super proffs! All designers got the possibility to show there collections on World Fashion Channel sent directly from the runway. 'Must-have' interview for the same channel right after the runway, a lot of other interviews for the main fashion magazines and blogers.

Russian people are in love with fashion and are always updated about last news in fashion world. So I had like 500-600 ppl as audience when I had my show there.

Plus I was invited to the TV-show to style a Russian celebrity for her 7 days wardrobe choice. 

 Backstage was totally extreme! But this is actually my favorite part of any runway show - backstage. It's a huge support monster for any designer and people working there are some modern heroes :)

Thinking about taking a break? No way! World Fashion Channel is waiting!

Anyway, the RFW experience was awesome! And that day I had - wow!!! - fitting, runway rehearsal in the morning, TV-show filming for 5 hours and straight to my own runway show, just 30 min before it started! Great day! But I would never manage thought it without the support and help from my family and friends! So THANK YOU guys for being there for me!